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KBBL (The Simpsons) : ウィキペディア英語版
Media in The Simpsons
Media is a recurring theme of satire on ''The Simpsons''. The show is known for its satire of American popular culture and especially television culture, but has since its inception covered all types of media such as animation, journalism, commercials, comic books, movies, internet, and music. The series centers on a family and their life in a typical American town but the town of Springfield acts as a complete universe. The town features a vast array of media channels—from kids' television programming to local news, which enables the producers to make jokes about themselves and the entertainment industry.
Most of ''The Simpsons'' media satire focuses on television. This is mainly done through three characters: Krusty the Clown, Sideshow Bob, and Troy McClure, performers in fictional television programs within ''The Simpsons''. ''The Itchy & Scratchy Show'' is a show within a show, which is used as a satire of animation and in some cases ''The Simpsons'' itself. Topics include censorship, plagiarism, unoriginal writing, live-action clip shows and documentaries. Kent Brockman, Springfield's principal news presenter illustrates the glibness, amplification, and sensationalism of broadcast journalism. His tabloidization methods include making people look guilty without trial, and invasion of privacy by setting up camp outside people's homes.
When ''The Simpsons'' was developed for the half-hour show, James L. Brooks negotiated an unusual contract, in which the producers prevented the Fox network from interfering with the show. This contract made it possible to write several jokes about both the Fox network and Fox News. The use of network notes to tinker with television shows is often parodied on ''The Simpsons''. Creator Matt Groening has commented that this contract puts ''The Simpsons'' in a unique position and commentators have said it defies industry practices.
''The Simpsons'' can teach Media literacy. Jonathan Gray discusses the role that television, and specifically television parody, might play in teaching, the techniques and rhetoric of television texts to audiences, using ''The Simpsons'' as his main focus.〔Jonathan Gray reveals his insights in a 2005 article called Television Teaching: Parody, The Simpsons, and Media Literacy Education.〕
== Background ==

''The Simpsons'' is known for its satire of American popular culture and especially television culture. It uses the standard setup of a situation comedy, or sitcom, as its premise and centers on a family and their life in a typical American town. However, its animated nature gives The Simpsons an unusually large scope. The town of Springfield acts as a complete universe in which characters can explore the issues faced by modern society. The town has a vast array of media channels—from children's television series to local news, which enables the producers to make jokes about themselves and the entertainment industry. On the radio, the citizens of Springfield have fictional radio stations such as KBBL-AM, KBBL-FM, KUDD, WKOMA, KJAZZ, KFSL, and WOMB.
Several characters have a role in this satire. Krusty the Clown is a hard-living entertainment veteran,〔 who has his own show: ''The Krusty the Klown Show'', which is aimed towards a children's audience and has many followers, including Bart Simpson. He is sometimes depicted as a jaded, burned out has-been, who has been down and out several times and remains addicted to gambling, cigarettes, alcohol, Percodan, Pepto-Bismol, and Xanax. He instantly becomes depressed as soon as the cameras stop rolling; In his book ''Planet Simpson: How a Cartoon Masterpiece Documented an Era and Defined a Generation'', author Chris Turner describes Krusty as "the wizened veteran, the total pro" who lives the celebrity life but is miserable and needs his celebrity status. Krusty has been described as "the consummate showman who can't bear the possibility of not being on the air and not entertaining people." His television shows are of mixed quality and all of his merchandise is of low quality, to the point of being potentially dangerous.
While Krusty represents low culture, Sideshow Bob represents high culture. He began his career as the non-speaking sidekick on Krusty the Clown's television show. Frustrated by his early role as the target of "Krusty's cheap gags", Bob frames Krusty and takes over the show. He changes the content of that show to present readings of classic literature and segments examining the emotional lives of pre-teens. He believes that by exposing the kids to high culture he will improve their lives.〔 Arnold writes that "Bob's own conscience and morality are clearly unaffected by the high culture he represents." He also tries to "manipulate the tastes of the masses" by becoming a criminal mastermind. In the book ''Leaving Springfield'', David L. G. Arnold comments that Bart is a product of a "mass-culture upbringing" and thus is Bob's enemy. Turner writes that Bob is built into a highbrow snob and conservative Republican so that the writers can continually hit him with a rake and bring him down.
Troy McClure is a stereotypical Hollywood has-been. He was a star in the early 1970s, but his career went downhill due to rumors of a paraphilia involving fish. In most of his appearances in the show, he hosts short video clips that other characters watch on television or in a public place. He often presents educational videos and infomercials. Turner argues that "the smarmy Hollywood type...has been done to death, but Hartman's version breathed new life into it with each appearance. McClure has become the apotheosis of the stereotype, a gut-achingly funny reinterpretation whose trademark introduction...has become a shorthand way to describe any grossly artificial media figure." In addition to his in-story appearances, McClure appears as host of "The Simpsons 138th Episode Spectacular" and "The Simpsons Spin-Off Showcase".

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